The principles of SEO writing changed when Google introduced an algorithm shift in 2013. In the event you’re a freelance author that focuses on supplying this sort of content, then following are a few of the vital things to remember.
Keywords are not the focus anymore. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also learned that spammers use this tip and so churn out a great deal of crap content. Thus, the search engine created the principles of ranking the sites tougher predicated on churned content along with also the targeted keywords. They demand variety in the keywords you use and the information that you give and. They also need you to start using branded anchor text.
The changes in Google algorithms state that you do not employ a single keyword on your anchor text repeatedly. For the same reason that they demand you do not fill your site with one a few keywords targeted in your content, they do not want you to do this in the anchor text also. They need that you are creative and utilize variety. You must not employ an exact match anchor text and spam sites are famous for this. Most of the exact anchor text does not use correct grammar. But, since there are plenty of searches conducted for all these words, many spammers still utilize them.
The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. If you are doing this, you risk the sinking of your site’s rankings.
The newest upgrades in Google algorithms are to penalize the websites which use illegal SEO tactics and reward the ones that serve their visitors well. The main aim of the updates was to decrease the hacking and spamming while providing webmasters the resources they needed to correct sites that were hacked.
The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also evaluating the rate at which you build backlinks. Google raises a red flag if your website is new and you get spikes all of a sudden. It will probably sandbox the site and it could ignore your backlinks.
The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.